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Dissertations from 2024

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The Impact of Irrational Beliefs on Dysfunctional Decision-Making in B2B Salespeople, Barron W. Brown

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Cool Brands and Their Grateful Fans: A Multi-Method Exploration of Brand Coolness and Consumer Gratitude, Melanie Moore Koskie

Dissertations from 2022

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What Do Facial Products Have to Do with a Waterfall? The Role of Remoteness, Social Comparison, and Envy in the Purchasing Effectiveness of Sponsored Product Social Media Content, Louis J. Zmich

Dissertations from 2020

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Acquiring Experiences: An Investigation of the Materialist in Liquid Consumption, Juliann Allen

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Keeping Social Media Influencers Influential: Preserving Perceptions of Authenticity While Brand Dropping, Cassandra Miriam Ditt

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The Influence of Online Product Recommendations on Consumer Choice-Making Confidence, Effort, and Satisfaction, Mohammad Amin Saleh

Dissertations from 2018

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I See What You Say: Influential Nonverbal Signals of Frontline Employees on Customer Outcomes, Shuang Wu

Dissertations from 2016

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Examining consumers' cognitive and behavioral responses to belief disconfirmation, Aadel A. Darrat

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The influence of consumer freeloading behavior on an observer's and perpetrator's affective commitment, Mohamad A. Darrat

Dissertations from 2014

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May I help you? How stereotypes and innuendoes influence service encounters, Lauren Michelle Brewer

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Sales performance and intuition – the role of gut feelings, David Locander

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The functional approach to creating the self, Obinna O. Obilo

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The effects of advertised exclusivity on consumer behavior, Danny Clyde Upshaw Jr.

Dissertations from 2013

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The impact of narcissism on value evaluations resulting from virtual good purchases, Nathan McDougle

Dissertations from 2010

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The antecedents and consequences of salesperson deviance: A question of fit, Mahmoud Darrat

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Balancing customer and marketing inputs to maximize the value experience, Weiling Zhuang

Dissertations from 2006

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Factors influencing faculty computer literacy and use in Jordan: A multivariate analysis, Iman Akour

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The sales managers' implicit personality theory and leadership variables, Gordon Gunn Mosley

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An exploratory study of the influence of life management strategies on job satisfaction and job performance in a personal selling context, Dheeraj Sharma

Dissertations from 2005

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Individual, managerial, and organizational antecedents and a performance-based consequence of salesperson organizational citizenship behavior, Barbara Janet Allison

Dissertations from 2004

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The moderating roles of national culture and the country institutional profiles on the effect of market orientation and entrepreneurial orientation on the performance of banks in Jordan: An empirical investigation, Musa A. Dwairi

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The effect of conflict management strategies on manifest conflict and relationship quality in a buyer /seller environment, Lisa Toms

Dissertations from 2003

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Machine learning approaches for determining effective seeds for k -means algorithm, Kaveephong Lertwachara

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Antecedents of salesperson effectiveness and efficiency performance: A data envelopment analysis, Xueming Luo

Dissertations from 2002

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An empirical investigation into the personal value systems of accounting managers of CPA firms, Morsheda T. Hassan

Dissertations from 2000

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Examining the impact of control systems on the implementation of market -oriented and customer-oriented strategies, Tara Burnthorne Lopez

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The importance of communication skills: Perceptions of IS professionals, IS managers, and users, Ruth A. Spurlock Miller

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A social-cognitive approach to salesperson work motivation, Lawrence Scott Silver

Dissertations from 1999

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Moderating effects of vertical exchange relationship on the relationship between firm market orientation and selected salesperson role variables, Patrick Dwain Fountain

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Spatial variation in diffusion of technological innovations at the state, regional, and cross-national levels, Maxwell Kuohsuan Hsu

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The effects of ethnicity, ethnic salience and ethnic identification on consumers' sources of information and purchase behavior, Patricia Wooten Humphrey

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Ethical work climate, covenantal relations, and organizational citizenship behavior, Elizabeth C. Schubert

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Optimum advertising pulsation strategies: A dynamic programming approach, Hongkai Zhang

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The fundamental and non-fundamental components of stock prices: The role of time-varying expected inflation, Maosen Zhong

Dissertations from 1997

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The impact of the Louisiana lottery on salaries in education, Melissa Vicknair Melancon

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The relationship between specified dispositional and cognitive variables and AIDS related health behaviors, Robert Joseph Pellegrino