Date of Award
Doctor of Business Administration (DBA)
Social media marketing is frequently leveraged due to the amount of time consumers spend on such platforms. However, research within the marketing literature rarely investigates the repercussions that time spent on social media can have on consumer well-being and behavior. Thus, this dissertation explores the effect that actual social media usage (ASMU) can have on consumers and considers the approachesthrough which healthy social media usage could be achieved. More specifically, the relationships within this study are assessed via Structural Equation Model (SEM) and contribute to the literature by exploring: 1) the effect that objective social media usage has on consumer well-being-related factors, 2) the effect that self-esteem, the search for meaning in life, and the presence of meaning in life have on impulse buying, and 3) consumer wisdom moderating the effects of self-esteem, the search for meaning in life, and the presence of meaning in life on impulse buying. The results and implications of this study are discussed accordingly.
Mertz, Breanne, "" (2022). Dissertation. 976.